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Privacy Policy

Effective Date: January 6, 2026

Website: www.techessentials.in

1. Introduction

Welcome to techessentials.in ("we," "us," or "our"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and share your data when you visit our website, in compliance with the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

2. Information We Collect

We collect two types of information: information you explicitly provide to us, and information automatically collected when you interact with our content.

A. Information You Provide (Member Data)

When you sign up for a membership or newsletter on our site, we collect:

  • Name
  • Email Address
  • Account Credentials: (Processed securely via our platform provider, Ghost).

B. Information Automatically Collected (Analytics)

We use Google Analytics 4 (GA4) to understand how users interact with our content. This involves the use of cookies and other tracking technologies.

1. Google Signals & Demographics

We have enabled a feature called "Google Signals". This allows Google Analytics to collect visitation information and associate it with Google information from accounts of signed-in users who have consented to this association for the purpose of ads personalization.

  • What this gives us: Aggregated data on user demographics (age, gender) and interests.
  • What Google collects: This Google information may include end-user location, search history, YouTube history, and data from sites that partner with Google.
  • Purpose: We use this data to better understand our audience profile and tailor our content to the specific interests and demographics of our readers.

2. User ID Tracking

We utilize the "User ID" feature in Google Analytics.

  • How it works: When you log in to your account on techessentials.in, we assign a unique, persistent ID to your session.
  • Purpose: This allows us to connect your behavior across different devices (e.g., if you switch from mobile to desktop) to provide a seamless user experience and accurate count of our active members.

3. Location and Device Data

We collect metadata regarding your city/region, device model, operating system, and browser type to optimize our website's performance for your specific technology.

3. How We Use Your Information

We process your data for the following specific purposes:

  1. Service Delivery: To manage your subscription and grant access to member-only content.
  2. Audience Analysis: To analyze the age, gender, and interest categories of our readership (via Google Signals) to improve our editorial strategy.
  3. Personalization: To recommend content that matches your reading history.
  4. Remarketing: We may use the data collected (including Google Signals data) to show you relevant advertisements for our services on other websites (including Google Search and YouTube).

4. Cookies and Opt-Out Rights

We use first-party and third-party cookies. You have specific rights regarding how your data is tracked:

5. Data Sharing

We do not sell your personal data. We share data only with:

  • Service Providers: Specifically Google (Alphabet Inc.) for analytics and advertising services, and Ghost Foundation (our hosting platform) for account management.
  • Legal Requirements: We may disclose information if required by Indian law or in response to valid requests by public authorities.

6. Data Security

We adhere to reasonable security practices as required by Indian law to protect your information. However, no method of transmission over the internet is 100% secure.

7. Grievance Officer

In accordance with the Information Technology Act, 2000, if you have any questions or grievances regarding this policy, please contact:

Email: privacy@techessentials.in