Someone Searched for You Last Month. Found Your Competitor. Gave Him the Deal.
Rajesh runs a packaging business in Noida. 22 years. Knows every material, every GST rule, every supplier trick. His clients swear by him. Last month, a potential client searched "custom packaging for D2C brands Delhi NCR" on Google. Rajesh did not show up. Not on page one. Not
Stop Asking Rohit. Your Gmail Already Knows.
Neha runs a building materials distribution business in Jaipur. ₹8 crore turnover. 14 employees. Last Friday, her CA asked a simple question: "How many purchase orders did we receive in January?" Neha called Rohit. Rohit opened Gmail. He searched "purchase order." Got 73 results. Some were
Your Best Employee's Knowledge Lives in Their Head. That Is Your Biggest Risk.
Priya has been with you for 4 years. She handles all buyer communication. She knows that Mehta Industries wants delivery terms before payment terms. She knows that Gupta Traders gets offended if you mention MOQ in the first message. She knows that international buyers need a firmer tone and domestic
Your Google Form Collects Data. Then Nothing Happens.
Neha runs a coaching institute. 40 students per batch. Three batches a year. Every batch starts the same way. Students fill an enrollment form. Name, phone, email, course selected, payment mode. The data lands in a Google Sheet. Neha looks at it. Then she opens Gmail and types a welcome
You Back Up Your Files. You Do Not Back Up Your Email.
Open your phone. Go to Google. Tap your profile picture. Look at the email address shown there. Now think about what is connected to that one address. Your Razorpay account. Your domain registrar. Your hosting provider. Your GST portal recovery email. Your Instagram business page. Your Meta ads account. Your
Your Sales Guy Is Making Customers Run Away
Rajesh runs a packaging supplies business in Pune. Good products. Fair prices. Decent website. He even runs Google Ads. Last month, 74 people filled his "Get a Quote" form. His sales guy Manish called back 52 of them. The other 22? Manish was busy. Or forgot. Or the
How to Store Sensitive Files in the Cloud With Your Own Lock
You have some files you do not feel comfortable putting on Google Drive. CAD drawings for a product you are developing. Financial statements you do not want anyone stumbling upon. Scanned identity documents. Trade secrets. Pricing strategies. So where do these files sit today? On your laptop. On a USB
Stop Blaming WhatsApp. You Are Using It Wrong.
Three weeks ago, a client messaged you asking about your product. You saw the message. You replied "Will send details by evening." Then another message came. Then a call. Then lunch. Then that vendor issue. Then you went home. You never sent the details. The client waited two
This Script Tells You Exactly How Much Money That Meeting Cost
A client called. They are upset. The delivery was wrong. Within 10 minutes, 6 people are in the conference room. You. The sales head. The operations manager. The warehouse supervisor. The dispatch coordinator. The accounts person (because there might be a credit note). Two hours later, the issue is resolved.
You Do Not Need to Learn Formulas. You Need to Learn How to Ask.
You want a formula that calculates the total sales for each salesperson, but only for orders above ₹10,000, and only for the last 30 days. You open Google. You search. You find SUMIF. Then you realize you need SUMIFS. Then you realize you need to combine it with a
Your Most Sensitive Data Sits on Your Least Secure Computer
Think about what is on your accountant's computer. Bank login credentials. GST portal access. Balance sheets. Profit and loss statements. Salary details of every employee. Vendor payment records. Client invoices going back years. Now think about that computer. Old Windows. Never updated. Pirated software. Antivirus expired three years
Your Employee's Personal Gmail Is Holding Your Company Data Hostage
Your sales guy Manish has been with you for 3 years. He uses [email protected] for everything. Client communication. Quotations. Purchase orders. Vendor contacts. One day Manish resigns. Joins a competitor. All those client emails? Gone with Manish. All those quotations? Gone with Manish. All those vendor contacts?
