Strategy
Your Customer's AI Agent Is About To Decide If You Exist
Priya runs a CA firm in Noida. Her office printer dies on Friday evening. She needs a new one by Monday. Today, she opens Google. Types "best laser printer for CA office under 15000". Reads four review blogs. Watches one YouTube video. Calls Reliance Digital. Drives to the
The Rupee Will Not Wait For You.
Rajesh runs a packaging business in Pune. ₹14 crore turnover. Twenty-two staff. He has been "thinking about" buying Claude Pro for his team for six months. Every month he opens the pricing page. Every month he sees a slightly different number in rupees. He notices the number. He
Your Buyer Was Born After Your Logo.
Your logo was drawn in 1999. The 26-year-old in procurement at the account you most want to win was born in 2000. He has been alive for less time than your logo has. He decided in eight seconds you were not a serious supplier. You never made the shortlist. Your
Your First Agent Is Not in Your Office. It Is in Your Car.
Last week I said the first AI agent is already on your laptop. The ChatGPT tab you have opened a hundred times. That was true. It was not the whole truth. The first agent in your life is somewhere else. It is in your car. Nobody warned us about this
Spend More ₹ Today. Save More ₹ Tomorrow.
This will sound strange. But the smartest financial move your business can make this week is to spend more money. Right now. Today. Not on new tools. Not on new hires. On the exact same subscriptions you are already paying for. Just pay for the full year instead of month
