AI
Learn how to use AI in your daily life and business
Why I Do Not Want to Be the Best AI Coach in India
A shopping guide from someone who is not competing for the title. Last month I typed "best AI coach in India" into Google. I teach AI to business owners for a living, so yes, part of me wanted to see who holds the title of best AI coach
Do Not Talk to AI
11:47 pm. Tuesday. The GST notice is still on the table. This month's numbers are worse than last month's. And the meeting with Sanjay ended with him walking out of the office you two built together. Fifteen years ago, you and Sanjay started this company
The Smartest Employee Just Went Off Salary.
Think about the smartest person who ever worked for you. Now imagine them walking into your cabin tomorrow morning and saying: I am not taking a salary anymore. From next month, you pay me for every hour you use me. Same person. Same desk. Completely different relationship. You save them
The DeepSeek Moment Just Happened Again.
On 27 January 2025, Nvidia lost 17% of its value in a single day. That is about 589 billion dollars, gone in one trading session. The biggest one-day loss any company in history has ever taken. More than the entire value of most countries. The cause was a Chinese
ChatGPT is not AI. It Is a Product Built on AI.
Long read. Stop now if you are going to skim. The second half is the whole point, and skimming kills it. You open ChatGPT every day. You think you are using AI. You are using a product. One dish, served one way, on someone else's menu. The actual
Your Customer's AI Agent Is About To Decide If You Exist
Priya runs a CA firm in Noida. Her office printer dies on Friday evening. She needs a new one by Monday. Today, she opens Google. Types "best laser printer for CA office under 15000". Reads four review blogs. Watches one YouTube video. Calls Reliance Digital. Drives to the
The Round-Tripping Tax You Pay. Everyday.
You ask Claude to draft a follow-up to Sharma-ji, the client who went quiet on the proposal. You read the reply. Too formal. You type "make it warmer, we have known him for years." You read again. Now it sounds chatty. You type "somewhere in
The Rupee Will Not Wait For You.
Rajesh runs a packaging business in Pune. ₹14 crore turnover. Twenty-two staff. He has been "thinking about" buying Claude Pro for his team for six months. Every month he opens the pricing page. Every month he sees a slightly different number in rupees. He notices the number.
Your Buyer Was Born After Your Logo.
Your logo was drawn in 1999. The 26-year-old in procurement at the account you most want to win was born in 2000. He has been alive for less time than your logo has. He decided in eight seconds you were not a serious supplier. You never made the
Your First Agent Is Not in Your Office. It Is in Your Car.
Last week I said the first AI agent is already on your laptop. The ChatGPT tab you have opened a hundred times. That was true. It was not the whole truth. The first agent in your life is somewhere else. It is in your car. Nobody warned us about this
Stop Trying to Optimize Processes You Never Built.
AI for Indian SMBs has finally arrived. It's the first business tech that works on Excel, WhatsApp and Tally, giving you marketing, research, HR and analyst capabilities for ₹2.4L a year.
Do You Feel Behind on AI Agents? So Do I.
I do not know what to do about AI agents. There. I said it. I run the workshops. I write the newsletter. I am the AI guy. I am supposed to know. And most days I do. At least about today's version of this thing. But every Monday
