Sanidhay Kumar
Sanidhay Kumar called WA bots in 2019, AI agents in 2023, and now betting agent-to-agent commerce will end discovery itself. 1m+ Indians use ops tracking systems he built for 10k+ SMBs. He bets on tech before it’s obvious, ships it before it’s easy.
Your Buyer Was Born After Your Logo.
Your logo was drawn in 1999. The 26-year-old in procurement at the account you most want to win was born in 2000. He has been alive for less time than your logo has. He decided in eight seconds you were not a serious supplier. You never made the
I Quit. So Can You.
I have found joy in quitting. I want to tell you how it happened. Some of you are watching someone you love do the things I used to do. Some of you are doing them yourself. Either way, this is for you. It was late 2022 when I first opened
Your First Agent Is Not in Your Office. It Is in Your Car.
Last week I said the first AI agent is already on your laptop. The ChatGPT tab you have opened a hundred times. That was true. It was not the whole truth. The first agent in your life is somewhere else. It is in your car. Nobody warned us about this
Stop Trying to Optimize Processes You Never Built.
AI for Indian SMBs has finally arrived. It's the first business tech that works on Excel, WhatsApp and Tally, giving you marketing, research, HR and analyst capabilities for ₹2.4L a year.
Do You Feel Behind on AI Agents? So Do I.
I do not know what to do about AI agents. There. I said it. I run the workshops. I write the newsletter. I am the AI guy. I am supposed to know. And most days I do. At least about today's version of this thing. But every Monday
Spend More ₹ Today. Save More ₹ Tomorrow.
This will sound strange. But the smartest financial move your business can make this week is to spend more money. Right now. Today. Not on new tools. Not on new hires. On the exact same subscriptions you are already paying for. Just pay for the full year instead of month
Your Email Provider Can Read Your Mail
When you send a letter, you seal it in an envelope. You hand it to the postman. He carries it. He delivers it. He does not open it. He does not read it. Email does not work like this. The postcard problem Most email is like a postcard. Not a
Your AI Is Sitting Unused Like That Gym Membership
You have used AI. You have asked it to write an email. Summarize something. Maybe rewrite a message to sound more professional. You know it works. Then someone at a dinner says "you should use AI more." Your CA says it. Your cousin's son says it.
You Call It Attrition. They Call It Escape.
Priya joined your company 8 months ago. Sales support. ₹18,000 a month. Smart. Quick learner. Good with clients. Here is what Priya actually did every morning. She opened IndiaMart. Copied lead names, phone numbers, and product inquiries into a Google Sheet. One by one. 47 leads on a good
Someone Searched for You Last Month. Found Your Competitor. Gave Him the Deal.
Rajesh runs a packaging business in Noida. 22 years. Knows every material, every GST rule, every supplier trick. His clients swear by him. Last month, a potential client searched "custom packaging for D2C brands Delhi NCR" on Google. Rajesh did not show up. Not on page one. Not
Stop Asking Rohit. Your Gmail Already Knows.
Neha runs a building materials distribution business in Jaipur. ₹8 crore turnover. 14 employees. Last Friday, her CA asked a simple question: "How many purchase orders did we receive in January?" Neha called Rohit. Rohit opened Gmail. He searched "purchase order." Got 73 results. Some were
Your Best Employee's Knowledge Lives in Their Head. That Is Your Biggest Risk.
Priya has been with you for 4 years. She handles all buyer communication. She knows that Mehta Industries wants delivery terms before payment terms. She knows that Gupta Traders gets offended if you mention MOQ in the first message. She knows that international buyers need a firmer tone and domestic
